Marketing Mix (4 Ps)
✏️ In one line
The marketing mix is the 4 Ps a business uses to sell: Product, Price, Place and Promotion.
📖 Story time
- Product: a steel bottle that keeps water cold for 24 hours.
- Price: ₹499, so it feels good value.
- Place: sold online and on a shelf at Meera's Kirana.
- Promotion: fun Instagram reels, starring Arun as the thirsty cricketer.
🎯 Your turn
Match each P to what Kabir does.
- Product
- Price
- Place
- Promotion
Drag a card onto a box, or tap a card and then a box.
Nice! All 4 Ps in place! Together they decide how well a product sells.
Not quite. Hint: Place = where it is sold. Promotion = how people hear about it.
Kabir tests prices. At each price, a different number of bottles sell. Slide to find the price that earns the most money (revenue).
Nice! ₹499 × 70 = ₹34,930, the most of all. Too cheap and each sale earns little; too costly and few people buy. Price is a balancing act.
Not quite. Hint: Revenue = price × bottles sold. Look for the tallest bar.
Kabir gives out free sample bottles at a college fest. Which P is this?
Nice! Correct! Free samples help people know about and try the product.
Not quite. Hint: It's about getting the word out.
Marketing just means advertising.
Nice! Right, false! Advertising is only one part of promotion, which is only one of the 4 Ps.
Not quite. Hint: How many Ps are there?